JOIN US Why Sponsor Our Event
Our 3rd Annual "Día De Los Muertos in Las Cruces: Arte, Música, y Cultura" continues to be a lively and dynamic celebration that honors the rich traditions of Día De Los Muertos while infusing a fresh perspective to engage younger generations. Our 1st & 2nd year celebrations welcomed hundreds of attendees—many of whom shared that this nostalgic gathering brought back beautiful memories of loved ones and expressed deep gratitude for bringing this heartfelt tradition to Las Cruces.
With your support, we are confident that we can create an unforgettable experience that honors our past while inspiring the future.
Thank you for considering this opportunity.
We would love to discuss how we can collaborate to make this event successful with your support and learn how we can be an ally to your organization’s marketing and community initiative goals.
You are more than just a logo to us. Your partnership is valuable and a true partnership when working with Powerhouse Diva, LLC, as we bring yet another beautiful gathering to Las Cruces.
Please complete our contact form below, and we will contact you with further Sponsorship details via email.
Culture
“Día De Los Muertos in Las Cruces: Arte, Música y Cultura” is a vibrant celebration that blends rich traditions with fresh, modern energy. This free community event honors our heritage while captivating younger generations. Partner with us to support a dynamic cultural experience that inspires and unites the entire community.
Economic Impact
The direct Economic Impact of our local Las Cruces Community is a key focus for us. By offering cash prizes for Juried Art Contest participants and Community Organization Altar winners and ensuring that hired entertainment is paid, we are not only boosting community pride but also creating a financial ripple effect that will increase business opportunities.
Visibility
Gain unparalleled visibility at an event set to become a cherished Las Cruces tradition. Engage directly with our diverse audience, including key target demographics, while enhancing brand recognition and community connection. Your support will drive significant exposure, inspire future generations, and deliver lasting impact.
Community
Imagine a night where Las Cruces, including your brand, comes alive with colorful altars, mesmerizing performances, and artistic expressions that pay homage to our ancestors in a way that resonates with our entire community.
Your Sponsorship will directly help drive all elements surrounding our "Día De Los Muertos in Las Cruces: Arte, Música y Cultura" event.
As we prepare for the 2026 celebration of “Día De Los Muertos in Las Cruces: Arte, Música y Cultura,” excitement continues to build!
Our previous celebrations have welcomed hundreds of attendees, many of whom shared that this nostalgic gathering brought back beautiful memories of their loved ones and time spent together. They expressed deep gratitude for bringing this heartfelt event to Las Cruces in such a meaningful and community-centered way.
This free, all-ages event highlights the vibrant spirit of Las Cruces, featuring juried art exhibits, community altars, live performances, local vendors, family-friendly activities, and more.
NEW THIS YEAR and per audience request, we’re introducing the Early Access Private VIP Shopping Experience offers two designated hours before the event opens to the public for guests seeking an elevated experience to shop with and directly support our Mercadito vendors, featured artists and local small businesses.
Behind the scenes, we have an experienced strategy team working to ensure maximum visibility, community engagement, and event attendance. With a mix of grassroots outreach, targeted social media, and email marketing campaigns, our efforts are crafted to deliver measurable impact—for our sponsors, artists, community partners, and the people of Las Cruces.
About the Producer
"Our “Día De Los Muertos in Las Cruces: Arte, Música y Cultura” Event is my love letter to my new hometown of Las Cruces”
“Día De Los Muertos in Las Cruces: Arte, Música y Cultura” is proudly produced by Maria Lupe Hernandez-Muñiz, Founder & CEO of Powerhouse Diva, LLC, an event marketing and production company specializing in cultural events, virtual summits, and high-ROI B2B and B2C experiences.
Maria Lupe began her career in Hispanic media, where she elevated brands through culturally relevant storytelling and multi-platform campaigns. She has produced large-scale Quinceañera expos, Small Business Expos for Spanish-speaking entrepreneurs, and numerous Día de Los Muertos celebrations throughout her career. As someone who holds this tradition close to her heart, continuing to produce Día de Los Muertos events is both a professional calling and a personal commitment.
From the beginning, Maria has been driven by a mission to build intentional, impactful events that reflect and uplift the communities they serve—blending cultural authenticity with strategic outcomes for both brands and attendees.
With nearly 20 years of experience, she is a visionary event producer and digital marketing strategist who fuses storytelling, metrics, and community pride to deliver events that are as meaningful as they are measurable.
A former Board Member of her local Chambers of Commerce and current Executive Board Member of the Las Cruces Hispanic Chamber of Commerce and Board Member of Mockingbird Incubator, Maria Lupe remains a passionate advocate for small businesses, local economic growth, and cultural visibility. Her work integrates grassroots outreach with high-impact marketing strategies, ensuring that every event drives real engagement and long-term value.
Originally from Los Angeles, CA, Maria Lupe is no stranger to Southern New Mexico. Her husband was raised in Anthony, NM, and is an NMSU alumnus—making their family deeply connected to the region. Now proudly rooted in Las Cruces, Maria Lupe continues to bring her lifelong passion for celebration with purpose—where honoring tradition meets modern strategy.
“Each year, this celebration grows by listening to our community. The expanded experiences reflect what attendees have asked for while creating more opportunities to support the small businesses, artists and musicians who keep our Cultura vibrant. For many of us, their work is not simply entertainment or commerce—it is part of who we are.”
