JOIN US Why Sponsor Our Event
Our "Día De Los Muertos in Las Cruces: Arte, Música, y Cultura" is a lively and dynamic celebration that honors the rich traditions of Día De Los Muertos while infusing a fresh perspective to engage younger generations. Last year, the debut celebration welcomed hundreds of attendees—many of whom shared that this nostalgic gathering brought back beautiful memories of loved ones and expressed deep gratitude for bringing this heartfelt tradition to Las Cruces.
With your support, we are confident that we can create an unforgettable experience that honors our past while inspiring the future.
Thank you for considering this opportunity.
Culture
“Día De Los Muertos in Las Cruces: Arte, Música y Cultura” is a vibrant celebration that blends rich traditions with fresh, modern energy. This free community event honors our heritage while captivating younger generations. Partner with us to support a dynamic cultural experience that inspires and unites the entire community.
Economic Impact
The direct Economic Impact of our local Las Cruces Community is a key focus for us. By offering cash prizes for Juried Art Contest participants and Community Organization Altar winners and ensuring that hired entertainment is paid, we are not only boosting community pride but also creating a financial ripple effect that will increase business opportunities.
Visibility
Gain unparalleled visibility at an event set to become a cherished Las Cruces tradition. Engage directly with our diverse audience, including key target demographics, while enhancing brand recognition and community connection. Your support will drive significant exposure, inspire future generations, and deliver lasting impact.
Community
Imagine a night where Las Cruces, including your brand, comes alive with colorful altars, mesmerizing performances, and artistic expressions that pay homage to our ancestors in a way that resonates with our entire community.
Your Sponsorship will directly help drive all elements surrounding our "Día De Los Muertos in Las Cruces: Arte, Música y Cultura" event.
As we prepare for the 2025 celebration of “Día De Los Muertos in Las Cruces: Arte, Música y Cultura,” excitement continues to build!
Our debut celebration last year welcomed hundreds of attendees, many of whom shared that this nostalgic gathering brought back beautiful memories of their loved ones and time spent together. They expressed deep gratitude for bringing this heartfelt event to Las Cruces in such a meaningful and community-centered way.
This free, all-ages event highlights the vibrant spirit of Las Cruces, featuring juried art exhibits, community altars, live performances, local vendors, family-friendly activities, and more.
Behind the scenes, we have an experienced strategy team working to ensure maximum visibility, community engagement, and event attendance. With a mix of grassroots outreach, targeted social media, and email marketing campaigns, our efforts are crafted to deliver measurable impact—for our sponsors, artists, community partners, and the people of Las Cruces.
About the Producer
"Our “Día De Los Muertos in Las Cruces: Arte, Música y Cultura” Event is my love letter to my new hometown of Las Cruces”
“Día De Los Muertos in Las Cruces: Arte, Música y Cultura” is proudly produced by Maria Lupe Hernandez-Muñiz, Founder & CEO of Powerhouse Diva, LLC—an event strategy and production company specializing in cultural events, virtual summits, and high-ROI B2B and B2C experiences.
Maria Lupe began her career in Hispanic media, where she elevated brands through culturally relevant storytelling and multi-platform campaigns. She has produced large-scale Quinceañera expos, Small Business Expos for Spanish-speaking entrepreneurs, and numerous Día de Los Muertos celebrations throughout her career. As someone who holds this tradition close to her heart, continuing to produce Día de Los Muertos events is both a professional calling and a personal commitment.
From the beginning, Maria has been driven by a mission to build intentional, impactful events that reflect and uplift the communities they serve—blending cultural authenticity with strategic outcomes for both brands and attendees.
With nearly 20 years of experience, she is a visionary event producer and digital marketing strategist who fuses storytelling, metrics, and community pride to deliver events that are as meaningful as they are measurable.
A former Board Member of her local Chamber of Commerce, Maria Lupe remains a passionate advocate for small businesses, local economic growth, and cultural visibility. Her work integrates grassroots outreach with high-impact marketing strategies, ensuring that every event drives real engagement and long-term value.
Originally from Los Angeles, CA, Maria Lupe is no stranger to Southern New Mexico. Her husband was raised in Anthony, NM, and is an NMSU alumnus—making their family deeply connected to the region. Now proudly rooted in Las Cruces, Maria continues to bring her lifelong passion for celebration with purpose—where honoring tradition meets modern strategy.
"Creating an evening program was deeply intentional for me. Las Cruces and our surrounding region host so many beautiful Día de los Muertos celebrations. I wanted to contribute in a way that was inclusive and supportive—something that added to the joy and meaning of the day. By offering an evening gathering, we help create space for families to take part in multiple traditions throughout the city, all rooted in honoring our ancestors and celebrating our cultura together.”
